Porsche Launches Ad Campaign for $56,000 SUV

I think this whole SUV thing is getting insane. How many people can afford to buy a $56,000 SUV? Maybe two? Isn't Porsche a sports car? What's with all this messing around with the meaning of a brand? Oh yea, brand extension. That's what we like to call it. Retain those customers. God forbid a Porsche driver be seen in a Ford Explorer.

USA Today: USATODAY.com - Porsche Cayenne powers $15 million ad campaign


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by Steve Hall    Jan- 6-03   Click to Comment   
  

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