Reality Shows a Huge Benefit for 18-34 Advertisiers
If you are an advertiser trying to reach the 18-34 audience, then reality television is the place for you. Wednesday's debut of Bachelorette had 17.4 million viewers and Monday's Joe Millionaire drew 18.6 million.
We certainly do like our trash TV.
Entertainment Weekly: Entertainment Weekly's EW.com | EW.com News: "Bachelorette" leads reality ratings stampede