Technology Marketing: How to Target the C-Level Executive
We all know top executives are busy but we also know that we have to communicate with them for any technology based marketing effort to be successful. Some interesting points from a recent eMarketer research round up article:
- 73.7% of C-level executives and 83.6% of VPs, directors and managers say they placed a greater importance on business technology initiatives in 2002 compared to three years before.
- 23% of both C-level and non C-level executives make technology business decisions based on online advertising.
- 46.5% of C-Level execs state magazines to be a major factor in technology business decision making.
- C-level executives spend the longest amount of time, per week, with the internet -- 16 hours -- compared to other forms of media.
eMarketer: Targeting Chief Execs with Tech