The Cult of Blog

January 29, 2003 - Los Angeles - Rhizome.LA today announced the speakers and agenda for "Live from the Blogosphere!" on February 15, 2003, in which renowned bloggers and technologists will explore the online phenomenon of weblogs and their impact on American popular culture.

Co-producers Susannah Breslin, Xeni Jardin, and Beverly Tang--in conjunction with Rhizome.LA, the Electronic Orphanage gallery, and the Southern California Wireless Users Group--present this evening of panel discussions and a live "town hall" meeting on the past, present, and future of blogging.

Recently, blogs have been written about in The New York Times, Newsweek, and The Washington Post, featured in PBS television specials, deconstructed at conferences held at Yale University and the University of California at Berkeley--and new blogs continue to spring into existence every day. So, what's all the fuss about? Why is the Blogosphere expanding so quickly? How will blogs change the ways in which we relate to each other on and offline?

"Live from the Blogosphere!" brings together six innovators in blogging: Mark Frauenfelder, Heather Havrilesky, Evan Williams, Susannah Breslin, Doc Searls, and Tony Pierce. The panel will discuss the birth of blogging, the emergent tension between blogs and traditional journalism, innovations in blogging such as video-blogging, audio-blogging, and mobile-blogging, the shifting roles of race and gender in the Blogosphere, the state of the blog economy, and the way blogs may be reshaping contemporary media.

'Live from the Blogosphere" will be held on February 15 at the Electronic Orphanage in LA.

More on the event here.

by Steve Hall    Feb- 6-03    

Berlin Cameron/Red Cell Becomes Lead Creative Agency For Coke Classic

Coca-Cola gave it's North American Coke Classic creative business to Berlin Cameron/Red Cell, the agency behind the new 'Real' campaign. The WPP agency, Berlin boots aside McCann-Erikson, which handled the Coke Classic account since 2000.

"Berlin Cameron has done an excellent job helping us create and express the 'Real' marketing platform," said Chris Lowe, chief marketing officer for Coca-Cola North America. "They've become an invaluable partner, and we're looking forward to working together with them to develop and evolve the next phase of 'Real' as we integrate the concept throughout all our Coca-Cola classic marketing initiatives in the U.S."

McCann will keep all other Coke business around the world. [video courtesy of Ad Age]

by Steve Hall    Feb- 6-03    

DOJ Believes It Has Enough Evidence to Arrest Martha Stewart

WNBC in NYC reports the Department of Justice believes there is now enough evidence to charge Martha Stewart.

"We have a solid criminal case against Martha Stewart," said one Justice Department official.

A WNBC Poll shows 77% think Stewart did something illegal. [via Gawker]


by Steve Hall    Feb- 6-03    

Ventura to Host Talk Show on MSNBC

Jesse Ventura, former Govenor of Minnesota announced on NBC's "Tonight Show with Jay Leno" that he will host a political talk show five nights a week.

"I don't know if they're ready for me yet", Ventura said.

He will focus the show to the younger 18-34 demo which he credited as largely supporting his election in 1998.

"A lot of young people came out to vote who don't normally [do so]," he said. "I believe right now they are not paying attention to government and politics because there is no one to entertain them. . . .

"I'm going to try to educate them, entertain them and tell the people the truth."

Just sounds like more idiotic grunting and groaning to me.

by Steve Hall    Feb- 6-03    

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Things Not Going Well at the Wall Street Journal?

"To say that morale is low here is an insult to companies with bad morale. I think you'd be hard pressed to find an employee happy to be here. We receive our 'bonus' checks for being unceremoniously dumped here in Elba . . . oops, I mean South Brunswick, N.J., on Thursday, Feb. 13. It will be truly interesting to see how much of the staff gives notice on the 14th. There are people here who would rather quit and take their chances than spend another minute under such blithering boobs."

Internal email via PageSix.

by Steve Hall    Feb- 6-03    

Gannett Co. Q4 Earnings Up 40%

MCLEAN, Va. (Reuters) - Gannett Co., the No. 1 U.S. newspaper publisher, on Thursday said fourth-quarter earnings jumped nearly 40 percent as increased advertising boosted its print and television operations.

At its flagship USA Today newspaper, the best-selling newspaper in the country, advertising revenue rose 2 percent from a year earlier, the first year-over-year gain since the 2000 fourth quarter.

Record political advertising contributed to a 27 percent jump in Gannett's television revenue in the fourth quarter.

The company, which publishes 94 newspapers and more than 400 non-daily publications in the United States, earned $347 million, or $1.29 a share, in the fourth quarter, up from $248.4 million, or 93 cents a share, a year earlier.

Analysts, on average, were expecting $1.28 per share, with estimates ranging from $1.26 to $1.29, according to a poll by tracking firm Thomson First Call.

Operating revenue in the quarter rose 7 percent, to $1.73 billion from $1.61 billion a year earlier.

Gannett stock, up 6 percent over the past year, closed at $71.51 on Wednesday on the New York Stock Exchange.

by Steve Hall    Feb- 6-03    

MarketingFix Online Advertising Headlines

From MarketingFix: Internet marketing and media news aggregation and analysis from dozens of sources provided with insight, brevity and occasional sarcasm.

Marketing During Wartime
Importance of Search Engines Waning
FTC & YesMail on Email Marketing & Spam
Permission Email Failing to Reach Inboxes
Buzz Flow - Jackson Interview Going Viral
Terry Tate Hits the UK
G.M. O'Connell: Allocate Resources Properly


by Steve Hall    Feb- 6-03    

Television Viewers Are Ignoring Your Commercials

According to a study just released by Mark Ritson, assistant professor of marketing at the London Business School, prime time viewers are not watching your high priced spots.

�People tend to be more social during primetime and they are less tired, meaning they are more likely to engage in other activities,� Ritson says. �This would suggest that primetime ads are over-valued.�

Granted, the study was very small and directional in nature but it raises an interesting issue. Are people really viewing what they say they are viewing? Ritson plans to follow up with a bigger study [via MediaLife]

by Steve Hall    Feb- 6-03    

Advertisers Deal With Difficulties of Integrated Marketing Deals

"You have accept that most of it fails," said Jordan Levin, president of entertainment of AOL Time Warner's The WB network. "Ultimately, you are betting with your gut. We are a network that uses research -- but we are not research intensive. That's not the way decisions get made creatively."

That was the mood at Ad Age's Madison + Vine conference regarding marketing partnerships, product placement, and advertainment. Executives are struggling to find a new model as the old advertising model dies. In any new frontier, there are bound to be disastrous failures as well as incredible achievements. This is the exciting time. Before the new becomes the norm. Enjoy it while it lasts.

by Steve Hall    Feb- 6-03    

Advertising Headline Roundup


by Steve Hall    Feb- 6-03    

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