Fox Could Have First Ever Sweeps Win

A CNN story points out that Fox could have its first sweeps win for the 18-49 demo. With the help of Joe Millionaire, American Idol, Simpsons 300th episode, and a Married With Chirldren special (did I miss that?), Fox could very well seal it up.
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by Steve Hall    Feb-19-03    




New Adrants Feature

Maybe you never noticed, but there are newsfeeds in the left column of this site. They were provided automatically by Moreover. As you can see, there are still newfeeds on the left but they are now human-reviewed and manually added if they are relevant to the mission of Adrants: To provide news and musing on the oddities and wonders of advertising.

If you are reading this via email or RSS, you will have to visit the site to see this change. There are plans to add these headlines to the Adrants Daily email newsletter as well as to provide a separate newsfeed.

Take a minute to re-look at that left column. Stories will be added daily as they happen. Hope you enjoy. Please feel free to comment.
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by Steve Hall    Feb-19-03    




The Latest in Reality TV: Melissa Jon Hart's Wedding

Melissa Joan Hart is producing a television show that will be based on her preparations to wed musician Mark Wilkerson as well as the actual wedding.

Cameras will follow her and Mark around as they prepare for the big day. There may be a reality series in the making.

"ABC, I think is going to do a TV show based on (the wedding)," Hart said. "I actually asked for it because I thought it would be cool to have professionals really shooting the bachelorette party and the bachelor party and the engagement party and the bridal shower and going with me to try on my dress. And I'll have it all on video. I'm going to produce it so I'll have total control. "
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by Steve Hall    Feb-19-03    




Jamie Kellner Leaving Turner for WB

AOL Time Warner is losing Jamie Kellner to the WB. Kellner is chairman and CEO of Turner's cable business and will be replaced by Philip Kent who was a former Turner exec.

Kellner is leaving to go back to California, where the WB is located, for family reasons.

More from Media Daily News.
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by Steve Hall    Feb-19-03    




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Government Launches 'Ready' Campaign

Our own U.S. government is launching an ad campaign. The campaign, called 'Ready' is designed to offer information to citizens about the prospect of war, terrorism, and biological warfare. Happy topics for sure.

The campaign promotes a web site that offers information on what to expect and how to prepare, urging Americans to put together emergency kits and plans to deal with any potential attack.

Tom Ridge, secretary of the Department of Homeland Security, says he hopes the campaign won't make people feel an attack is coming.

"Is it a possibility? Yes. Is it likely? Probably not," Ridge says. "We're saying if you want to do something to prepare for that unlikely moment, hopefully it'll make you feel more secure."

Somehow, that just doesn't sound all that comforting.
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by Steve Hall    Feb-19-03    










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