Online Advertising Headlines

From MarketingFix:

Where Did DynamicLogic.com Go?
Hark: Are Ads Getting Noisier?
MSN Continue Paid Inclusion Deal with Inktomi
Yet Another Interview With LookSmart
AOL Partners Microsoft in War on Spam
Nigerian Diplomat Murdered Over Spam Scheme
AOL Offers Welcome Screen Advertising
USAToday.com Collects Demo Info
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by Steve Hall    Feb-21-03    




An Advertising Joke

An advertising team is working very late at night on a project due the next morning. Suddenly, a Genie appears before them and offers to each of them one wish.

The copywriter says: "I've always dreamed of writing the great American novel and having my work studied in schools across the land. I'd like to go to a tropical island where I can concentrate and write my masterpiece." The Genie says, "No problem!" and poof! The copywriter is gone.

The art director says: "I want to create a painting so beautiful that it would hang in the Louvre Museum in Paris for all the world to admire. I want to go to the French countryside to work on my painting."

The Genie says, "Your wish is granted!" and poof! The art director is gone.

The Genie then turns to the account executive and says, "And what is your wish?"

The account executive says, "I want those two assholes back here right now."

[via The Cartoonist]
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by Steve Hall    Feb-21-03    




Hershy's: Chocolate Happiness and Breasts

The fascination with breasts and chocolate never ends. Click image for larger version.
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by Steve Hall    Feb-21-03    




P and G to Place Spanish Language Ad in Grammys

P and G will run a spanish language (mostly) spot during the Grammys. Not a dubbed version of the Grammys on a Hispanic channel, but right on the actual, English speaking Grammy Awards Show on CBS.

This is rare but not a first. Nike and Pepsi have run Spanish spots on English speaking shows before.

More...
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by Steve Hall    Feb-21-03    




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Former Pepsi Pitch Woman Britney Spears to Sue Over Coke Tabloid Story

A story in The Star claims former Pepsi pitch woman Britney Spears was seen doing Coke (the powdered kind) in the bathroom of Miami's Crobar Lounge.

Of course, Britney and her force of publicists are vehemently denying the claim and are filing a defamation suit.

You'd think with her taking a year off, she'd a bit more under the radar. Not so. she seems to have been in the headlines more this year than when she was actively touring/recording/pitching.

Never a dull moment with Britney.
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by Steve Hall    Feb-21-03    




Home Depot to Launch New National Advertising Campaign

This Sunday, February 23, The Home Depot will launch a new campaign with a :60 in the 45th Annual Grammy Awards on CBS.

The new campaign theme is "The Home Depot is more than a store -- You can do it. We can help."

"In these challenging times, homes are more of a sanctuary than ever before. Consumers are looking for solutions and resources they can trust," said John Costello, executive vice president and chief marketing officer of The Home Depot. "Our new marketing campaign highlights the unique benefits of our brand. Home Depot was built on a foundation of great merchandise assortment, tremendous value and the know-how to improve your home. The new advertising captures the many relationships we have with our customers that transcend the ordinary shopping experience. We improve skills and build confidence through clinics, bring families together in kids' workshops, and empower people to accomplish meaningful projects to make their homes better."

The Richards Group of Dalla developed the campaign.
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by Steve Hall    Feb-21-03    




Neilsen NBC Deal Doubles People Meter Sample

In a much needed move, a seven year deal between NBC and Neilsen will allow Neilsen to double its People Meter base from 5000 to 10,000.

The increase in sample size will give Neilsen the ability to offer more detailed information on the expanding broadcast and cable landscape.

More...
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by Steve Hall    Feb-21-03    










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