Coke and Pepsi Duke It Out

Coke and Pepsi vying for market share is nothing new. Big ad campaigns, line extensions, and miserable failures (New Coke) are part of the game. Well they are at it again.

Coke is launching Sprite Remix which is tropical lemon lime beverage. Pepsi is launching Mountain Dew Live Wire which is a citrus flavored that will be sold only during Summer months.

Both products will be available in big, fat, calorie laden, American oversized 20 ounce bottles. I don't drink soda so you will have to tell me how they taste.
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by Steve Hall    Feb-26-03    




WB Shuns Reality Programming Yet Increases Ratings

79% of WB programming is made up of scripted shows...not reality programming. Whereas, at other networks, that figure seems to be reversed. The WB has not jumped on the reality bandwagon yet that has not hurt them in the ratings. In fact, they have increased in their core demos by 30%.

Very smart. More...
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by Steve Hall    Feb-26-03    




PETA Spews More Bullshit

"It doesn't matter if you're a human, a chicken, a pig, a turkey, a cow, all animals suffer the same," said Matt Prescott, PETA's youth outreach co-ordinator. "All animals feel pain and hunger and loneliness and fear. Every time you sit down to eat -- if you eat meat -- you're supporting a holocaust of the animals."

PETA is at it again with it's publicity stunts. PETA is running an advertising campaign that likens eating chicken to the slaughter of Jews in Nazi death camps. A bit of a stretch in my opinion.

Sure, it's fine to have a position against eating meat or on the treatment of farm animals but to equate it to the worst human tragedy in history is a cheap trick.

"The effort by PETA to compare the deliberate systematic murder of millions of Jews to the issue of animal rights is abhorrent," said Abraham H. Foxman, a Holocaust survivor and national director of the Anti-Defamation League in a prepared statement. "Rather than deepen our revulsion against what the Nazis did to the Jews, the project will undermine the struggle to understand the Holocaust and to find ways to make sure such catastrophes never happen again."

I'm hungry. I think I'll go make myself a chicken sandwich right now...


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by Steve Hall    Feb-26-03    




MarketingFix Headlines

Internet Audio and Video Usage High
AOL Tests the Pay to Play Music Model
The Internet and Entertainment Advertising
Cloaking Or Not?
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by Steve Hall    Feb-26-03    




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