Weiden, president of Weiden & Kennedy and president of judging for film, print and posters for the upcoming Cannes International Advertising Festival wants to see the festival look forward rather then backwards. He wants winning work to be “a sign of where things could be going, the antenna to indicate a new landscape. I hope that’s what we can focus on.”
He thinks too much attention is given to television executions over other forms and wants everyone to know advertising place in the world. “We’re not solving geo-political issues,” Weiden says. “It’s just advertising and we’re having a lot of fun.” [via Ad Age]
