Home Depot to Launch New National Advertising Campaign

This Sunday, February 23, The Home Depot will launch a new campaign with a :60 in the 45th Annual Grammy Awards on CBS.

The new campaign theme is "The Home Depot is more than a store -- You can do it. We can help."

"In these challenging times, homes are more of a sanctuary than ever before. Consumers are looking for solutions and resources they can trust," said John Costello, executive vice president and chief marketing officer of The Home Depot. "Our new marketing campaign highlights the unique benefits of our brand. Home Depot was built on a foundation of great merchandise assortment, tremendous value and the know-how to improve your home. The new advertising captures the many relationships we have with our customers that transcend the ordinary shopping experience. We improve skills and build confidence through clinics, bring families together in kids' workshops, and empower people to accomplish meaningful projects to make their homes better."

The Richards Group of Dalla developed the campaign.
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by Steve Hall    Feb-21-03   Click to Comment   
  

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