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Neilsen NBC Deal Doubles People Meter Sample

In a much needed move, a seven year deal between NBC and Neilsen will allow Neilsen to double its People Meter base from 5000 to 10,000.

The increase in sample size will give Neilsen the ability to offer more detailed information on the expanding broadcast and cable landscape.

More...
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Written by Steve Hall    Comments (0)     Feb-21-03  

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