Optimism Among Business Magazine Publishers
As reported below, technology marketers plan to ramp up in 2003. On the publishing side, things are looking better too. In fact, publishers say that the bad times of the past 2 years really were not as bad as reported. Technology was the one category that dragged everything else down, say publishers. Yet the technology spend level is still more thean $1B and that is helping the business books stay alive and actually see business increase. [via MediaDaily News]
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