SBC Communications Says Goodbye to Goodby
SBC Communications has taken its $100 million account away from Goodby, Silverstein & Partners and will spread the account over several other agencies it has on its roster.
"We have been with Goodby for the last six years, and they have done a terrific job," said Larry Solomon, the SBC spokesman. "They have some great talent at the agency, but moving forward, we decided we would move in a different direction."
Yea, right. That's code for "someone screwed up".