Grey Goose, previosly a relatively unknown vodka but now the third best selling vodka, has launched a television advertising campaign on the the Golf channel.
Prior to 1996, there was a self-imposed ban on hard liquor advertising on television. Yet, since 1996, there have been few hard liquor advertisers that have aired campaigns. Broadcast channels still ban the ads.
The Grey Goose sponsorship on the Golf Channel consists of spots and a talk show called "Grey Goose 19th Hole".