Kelly Osbourne Featured in New Doritos Ad Campaign

Well, her show tanked so she will make the usual psuedo star come back...be in an ad campaign. Kelly will appear in the new Doritos "Friendchips" ad campaign.

Kelly said: "It's fantastic to be involved with a big brand like Doritos because I've enjoyed eating them since I was a kid.

"I immediately wanted to do the commercials after I read their script ideas where I would get to perform my songs ... and munch on Doritos. All I can say is, it doesn't get much better than that!"

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by Steve Hall    Mar- 6-03    




The Great Cross Media Effectiveness Debate

Over on the other weblog I have, MarketingFix, and on a discussion forum I belong to, a great debate has raged on about a study referenced in the post below that concluded a very enlightening fact about the mix of offline and online media: that the shift of media dollars from offline (specifically TV) to online increased schedule delivery. You can read about it here. Several people chose to rip apart the methodology of the study without having reviewed the actual study. But my friend and co-blogger on MarketingFix, Rick Bruner, pointed out very gracefully that research is directional. And that taken in combination with other factors, it can be very valuable. It will never answer all the questions. There is always a margin for error. But the fact remains, there is indicative evidence that moving media dollars to the web will increase the delivery of your media schedule. Read up on it and decide for yourself
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by Steve Hall    Mar- 6-03    




Moving More Media Dollars Online Makes Sense

�Two years ago, I would not have dared to tell an advertiser that they should put 10-15% of their marketing budget into interactive advertising,� said WashingtonPost.Newsweek.Interactive publisher and CEO Chris Schroeder. �Today, I am calling for that�advertisers should commit 15% of their budgets to interactive. This may be a bold request, but it is a bold request based in hard research, smart technology, and the maturity of our medium.�

More and more, we are hearing the call for the increased allocation of media dollars to online. And this makes sense as research continues to point out the ability of online media to increase schedule delivery as well as results.

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by Steve Hall    Mar- 6-03    




Another Crappy Reality Show

Now we get to follow engaged couples around the country as they prepare for their wedding day. The show is called 'Race to the Alter' and will air on NBC in the Summer.
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by Steve Hall    Mar- 6-03    




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Coke and NCAA Re-Define Sponsorship

Coke will announe today it's plans for NCAA Division I sponsorship.


For the first time, a sponsorship will involve branded highlights ads during games, half-time announcements of sweepstakes winners, a Coke- and NCAA-sponsored shooting contest on CBS' The Late Late Show with Craig Kilborn and promotion on other Viacom programming.


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by Steve Hall    Mar- 6-03    




Oscars Ad Price Sets Record at ABC

ABC is bringing in the big bucks this year with prices for the Oscars reaching an all time high of $1.3 million, a 10% increase over last year.

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by Steve Hall    Mar- 6-03    










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