Gandolfini May Leave Sopranos

Actor James Gandolfini has sued HBO over a contract technicality and is using that suit to either get out of the fifth season of HBO's The Sopranos or to leverage a raise in pay.

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by Steve Hall    Mar- 7-03    




BBDO Wins AOL Broadband Account

Great news for BBDO. Now it will face off against Weiden + Kennedy for the whole account. Good thing. AOL needs all the help it can get and either one of these agencies will do a great job.

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by Steve Hall    Mar- 7-03    




TiVo Subscriber Base Grows and Advertisers Notice

The once hated, now embraced Tivo medium is passing the one million subscriber mark. And advertising as we now it will, forever, be changed.

Tivo's Showcase area, an interactive branded entertainment area, is growing too. "We've been adding promotions almost weekly to the TiVo Showcase area," said Mike Ramsay, Tivo's chief executive. "As we near the 1 million subscriber mark, this promotions business starts to reach critical mass."

The research firm, Researcher Screen Digest, predicts that there will be 15 million Tivo users by 2006. The television viewing habits as well as advertising methods are going to change dramatically. I can't wait.
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by Steve Hall    Mar- 7-03    




Men Get to Read About Shopping Too

Conde Nast is going to launch a male focused version of Lucky, the magazine focused on shopping. The name will change and there is no editor yet but hey, us guys get to read about shopping now too!

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by Steve Hall    Mar- 7-03    




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Technology's Role Increases in Audience Measurement

Dana Blankenhorn has joined Mediapost and he is covering the current AAAA meeting in New Orleans. The topic of his first article is that of the declining response rates among measurement companies and technology's increasing role in audience measurement.

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by Steve Hall    Mar- 7-03    










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