Poll: Maybe PUMA Should Be Concerned


[via MemeFirst]
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by Steve Hall    Mar-19-03    




Business Week to Get Facelift

Good 'ol Business Week is getting face lift. If all goes as planned, the new look could be unveiled this Summer. It's about time if you ask me. The current layout is staid and uninviting.

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by Steve Hall    Mar-19-03    




War Will Cause Millions in Lost Advertising Revenue

The three major networks could lose as much as $200 million in ad revenue in the first five days of the war.

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by Steve Hall    Mar-19-03    




Victoria's Secret Gets the Spoof Ad Treatment

It never ends. This is so excellent. Here is a spoof web site for Victoria's Secret potraying all the models as bulimic. The sites contains many fake advertisements of models in the throes of "expelling" gastric contents.


What Is Victoria's Secret

For the lawyers: This is obviously a spoof and was not created by Victoria's Secret. [via Gawker]

UPDATE: The creators of the spoof site have taken it down as requested by Victorias Secret.
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by Steve Hall    Mar-19-03    




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Outdoor Gets Measured...Finally

If you buy outdoor aren't you sick of just having daily traffic figures on which to base your buying decisions? Sure, there's some other measurement tools but none that give the depth of other media. That is about to change.

Arbitron has finished testing a system in Atlanta using diaries and people meters to gauge billboard viewership. With transponders on cars an on the boards, a GPS-like system can combine the two just like television diary/people meter info is matched with viewership. [via MediaPost]
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by Steve Hall    Mar-19-03    










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