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The Death of the Agency Holding Company Model

Is it really any surprise that the mega-agencies are beginning to die? That Interpublic is a mess? That these companies are so big that it's all about shareholder value rather then good marketing communications?

Yes, it is the dot-bomb era of the advertising holding companies. The unbundling of over bundled girth. A time when eager advertising executives can, once again, go it alone. And, in the process, maybe create some worthwhile advertising along the way.
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Written by Steve Hall    Comments (0)     Mar-10-03  

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