TiVo Gets Discussed at AAAA Meeting

�The problem isn�t TiVo, it�s the remote control,� said John Mandel, co-CEO of MediaCom in New York. �Why is this a new problem?�

Well said. All this complaining about TiVo ruining the television model or as one television executive claimed, "Using Tivo is stealing TV", is just dumb. Work with it. It's coming so adapt your business model to work within this new trend. Develop creative that is compelling within this channel.

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by Steve Hall    Mar-10-03   Click to Comment   
  

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