Total Ad Spend Up in 2002 by 4.2%
NEW YORK, March 10, 2003 - Total advertising expenditures for all media in 2002 showed stronger than expected growth of 4.2% compared to 20011, according to the latest figures from CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information.
CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. "This year's growth is a result of a strong second half reflecting the vibrant network upfront, the elections and holiday spending," comments Steven Fredericks, president and CEO of CMR/TNS Media Intelligence.
"Despite geo-political and economic uncertainties, the marketplace outperformed our expectations for the year," adds Mr. Fredericks.