TV Viewing Patterns Fairly Normal

Despite the war in Iraq, most Americans are watching their usual favorites after having switched to news for a while. This event has not changed viewing habits nearly as much as 911 or the first Iraq war did.

Viewers are "very set in their patterns," says David Marans of the MindShare media-buying firm. "They can be affected for a few days, but by and large they stick with what they normally do. They know that if something dramatic happens, they will be told about it."

It just seems too easy but how long can you sit on the edge of your seat watching a conflict unfold? We naturally need diversions to the stress that war induces as well as a sense of normalcy in these far from normal times. [via USA Today]
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