Put Your Logo On This SARS Mask

Hey, it's now a fasion statement. Why not use it as an advertising medium too.
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by Steve Hall    Apr- 3-03    




Be Careful When you Decide Who Your Target Audience Is


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by Steve Hall    Apr- 3-03    




Cable Beats Broadcast Share in Q1

Cable's share of households in primetime was 46.7 this year compared to 43.7 for broadcast according to Nielsen Media Research.

More numbers here.
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by Steve Hall    Apr- 3-03    




Turner Debuts a New 'Media at the Millennium'

Turner has introduced a new planning tool that hopes to dispel some of the preconceived notions that cable is not a viable alternative to television.

More...
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by Steve Hall    Apr- 3-03    




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Ad Man Becomes Rapper

Over at Adverb, Mack Simpson writes about Roy Spence, President of GSD&M in Austin Texas. Apparently, Roy was so impressed with is alma mater's (University of Texas) performance in the NCAA tournament, that he wrote a rap about it. Read about it here. Listen to it here.
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by Steve Hall    Apr- 3-03    




Dead Journalists Defend Press Freedom in Ad Campaign

While the French may be against the war, they are certainly all for press freedom based on this French ad campaign. Some think it as so effective that it should be launched worldwide.

"As soon as I saw it, I thought 'We've got to make it travel,' " said Bob Isherwood, worldwide creative director at Publicis Groupe's Saatchi & Saatchi.

Saatchi's Paris office created the campaign.

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by Steve Hall    Apr- 3-03    










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