Adidas Billboard Causes Stir in England

An outdoor board that shows British Olympic sprinter Dwain Chambers crouching down wearing Adidas's new a3 Twin Strike trainer has caused some complaints in England. The complaint claims the board's imagery, which shows a fuse coming out of the back of the sneakers is too close a reminder to convicted terrorist Richard Reid. As you recall, he was the one who attempted to light a shoe bomb while in flight shortly after 911. [via adland]


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by Steve Hall    Apr- 6-03    




Product Placements on MTV

Movies have product placement. TV shows have product placement. And videos do too as marketers cut deals with record companies hoping to circumvent MTV's stance which prohibits the practice. The game is to see just how far you can go before you set off the MTV alarm. To marketers benefit, MTV is now lightening up on their strict ban. But limitations do still exist. An article in this Sunday's Boston Globe covers this increasing battle between record labels, marketers, and MTV.
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by Steve Hall    Apr- 6-03    




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