Arbitron's Radio People Meter Shows Discrep With Evening Dayparts

Arbitron's People Meter trial in Philadelphia has shown people listen to two times as many radio stations than reported in paper diaries.

by Steve Hall    Apr-29-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.


Featured FREE Resource: