During War, Consumers Expect Advertising to Go On

A study just completed by Frank N. Magid Associates surveyed 413 people and found 79% do not have a problem with ads run during war coverage and would not think negatively about a company that does. Seventy percent acknowledge ads are a normal part of television and expect companies to continue during war time. [via MediaPost]
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by Steve Hall    Apr-21-03   Click to Comment   
  

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