First Quarter Ad Recall Ratings Released

Ad Age and IAG have released their Q1 Top Spots study. The study measures recall levels such as brand recall and likeability. The top spots for the quarter where dominated by superbowl spots including Budweiser's "Zebra Referee", FedEx's "Castaway", and Burger King's "Steve Harvey Live". Read the summary article here and download the full study here.
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by Steve Hall    Apr-21-03   Click to Comment   
  

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