Digital Marketing Services to Support Your Business


Digital marketing continues to evolve. While the principles of good marketing remain the same, the way in which digital marketing is carried out has adapted with the rise in technology.

It is important that you leverage current digital marketing technologies and practices to grow your business, however with the pace that digital marketing is evolving, it can be beneficial to bring in outside help to support your business.

Below, we share some of the key digital marketing services that you should seek out to support your marketing efforts.

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by Steve Hall    Sep- 8-21    
Topic: Online

How to Maintain Your Mental Health While Working From Home


While many people enjoy the ability to work from home regularly since the start of the pandemic, it can be highly stressful for many others. The combination of feeling isolated from coworkers, on top of their friends and family, as well as the added stress of trying to chase down information and updates on projects can add up over time.

This is why many employers are beginning to realize the importance of promoting resources and tips to help improve their staff's mental health in various ways. If you've found that you're more depressed or stressed out from working at home, you can use these tried and true methods for improving your mental health.

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by Steve Hall    Sep- 8-21    

A Guide to Content Syndication


There are some big reasons to think about syndicating your content. Above all, syndicating is a great way to expand your reach. If you want to get your creative content in front of as many people as possible, syndication is a great way to achieve your goals.

Syndication can also be an excellent way to make more money. Art matters more than the dollars and cents, but boosting your revenue can help you invest more time and resources into your art, which benefits both you and your audience.

Like great art, there's no one-size-fits-all model for syndication. The simple flowchart design of this infographic from CopyPress can help you decide how to syndicate content without compromising your vision. It also suggests several leading free and paid syndication outlets that you could approach.

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by Steve Hall    Sep- 1-21    
Topic: Publishing

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How to Boost Ad Viewability by Targeting 'Ad Aware' Users


Over the past few years marketers have attached increasing value to ad viewability as a key metric in measuring the success of digital campaigns. After all, making sure that your online ads are seen by your target audience is clearly important.

At a very basic level, ad viewability for mobile or web ads was first defined back in 2010 by the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), as a way of measuring a digital ad's performance and cost-effectiveness.

Generally speaking, display web and mobile ads are counted as viewable impressions when at least half of the ad is in view for at least one second, whereas video ads are counted as viewable when at least half of them are in view and playing for a minimum of two consecutive seconds.

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by Steve Hall    Aug-25-21    
Topic: Tools

How to Launch a Successful Kickstarter Marketing Campaign


Ready to launch your brilliant new idea on Kickstarter? If you don't already have a solid marketing strategy and a decent list of leads, then you may not be as ready as you think.

Kickstarter is not a place to market your new product, and it's not a place to introduce your ideas to the world. Kickstarter is a venue for receiving funding from your existing leads and hopefully picking up some additional cash from casual KS browsers.

That means you need to have a marketing plan ready long before you launch your campaign.

You only have 30-60 days to become a Kickstarter legend. Here's how to market your new idea for a successful campaign.

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by Steve Hall    Aug-25-21    
Topic: Campaigns

7 Ways to Use Google Trends for Content Marketing


Digital businesses want to know what information people are searching for online. Better insights about popular keywords, terms and web user demographics can help businesses improve their marketing strategy.

Information about trends of search patterns help businesses to design content that helps users more effectively. It also gives them an opportunity to show how their products and services help people.

Let's take a closer look at how Google Trends can be used to create better content that gets noticed and brings traffic to your website.

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by Steve Hall    Aug-25-21    
Topic: Tools

Graphic Design Trends for 2021


Brands are in constant search of the cutting edge that'll give them an advantage over their competitors. They want access to novel technologies and software first. They want to be able to undercut their competitors' pricing with more efficient working practices. They also want their branding to be superior to their competitors.

This mindset even extends to the aesthetic of the business. Every brand wants their aesthetic to be geared towards maximum appeal. Failing to constantly tailor and refine your image to stay relevant runs the risk of obsolescence.

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by Steve Hall    Aug-16-21    

Visual Marketing: How to Sell Easy Through Perfect Photography?


Finding new and unique ways to reach modern consumers is something most business owners are passionate about. While there are several ways to attract attention from potential customers, few are as effective as visual marketing. A recent study found that over 70% of businesses report using visual marketing in their existing advertising campaigns.

Before you start investing in visual marketing campaigns, you need to figure out how to approach the process of creating pictures for your target demographic. If you want to have success with visual marketing, consider these great tips below.

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by Steve Hall    Aug-16-21    
Topic: Tools

What is App Store Optimization (ASO) & Why It's Integral To Your App's Success


There are over 5 million apps available for you to download at this moment in time. So needless to say, there's a lot of competition you need to beat out.

Launching an app requires a lot of research and marketing efforts to make sure that there's a demand or need for it in the crowded marketplace. While there are tons of tools and strategies you can use to analyze that, none of them are as important as app store optimization.

Also known as ASO, app store optimization is a process that utilizes targeted keywords to increase an app's visibility within app stores like Apple's App Store and Google Play. Similar to search engine optimization or SEO, ASO targets keyword phrases that people are most likely to use while searching for a similar app within an app store.

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by Steve Hall    Aug- 6-21    
Topic: Tools

5 Ways US Online Casinos Can Boost their Social Media Engagement


In the digital world, social media is king. Social media engagement is important for all online casinos, but it isn't easy. Think of it like a dinner party. Inviting people over is important, but it isn't enough.

You must also entertain and engage with them. Many online casinos can attract followers to their social media platforms, but they fail to engage them. Here are a few ways that online casinos in the United States can improve their social media engagement.

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by Steve Hall    Aug- 6-21    
Topic: Social

The Creativeness and Effectiveness of Rich Media Advertising


Rich media ads are among the most popular ad forms currently used to generate higher revenues and improve customer interaction. Their effectiveness can be widely seen in the fact that over 12.19 billion dollars have been spent on rich media advertising in recent years. Statistics from eMarketer have also shown how, when combined with HTML5 ads, rich media advertising increases CTR by over 267%.

You're probably wondering what rich media is and how you can bring it on board to improve your marketing efforts. Well, you're at the right place! Today, we will cover everything you need to know about rich media ads and how they improve the creativity and effectiveness of your digital marketing strategies.

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by Steve Hall    Jul-27-21    
Topic: Online

Top 5 Customer Experience Marketing Strategies to Boost Customer Loyalty


Are you struggling to improve customer loyalty?

If so then this article is going to discuss five strategies to increase customer loyalty and retention.

So without further ado, let's dive in.

Customer loyalty is more important for any kind and size of business. Loyal customers are more likely to recommend your business to other customers.

Besides, loyal customers spend up to 67% more than new ones. Plus gaining new customers is 10X more costly than retaining the existing ones.

If you're looking for ways to increase customer loyalty, then we're going to teach you some practical strategies that will help you achieve that.

But before that, let's understand a few things first.

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by Steve Hall    Jul-27-21    
Topic: Brands

How Gaming Became a Very Profitable Niche


Gaming has managed to weave its way into just about every area of pop culture. It is profitable as you will find it in TV, music, sports, and more. The gaming industry currently brings in over $200 billion as revenue. There are more than 2.4 billion gamers worldwide.

Unlike in the past when gaming was associated with bored teenage boys and idle adults, it is now for everyone. Women now make up the most significant demographic for playing video games. Even when you don't enjoy a game in real life, you can love it in a video game.

From the perspective of advertisers, the gaming niche is profitable. It is appropriate even for brands that aren't directly connected to the gaming industry. After all, gaming has become one of the glues that hold pop culture together. Here are a few reasons why the gaming niche has become very profitable.

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by Steve Hall    Jul-14-21    
Topic: Games

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