Magazine Have Tough Road Ahead
David Ball, Primedia's VP of Consumer Marketing, says the war, the recession, and other factors are having a negative effect on the magazine business.
"Magazines can't make money on newsstands anymore," said Ball. "Magazine wholesalers are going bankrupt and are being forced to change the dynamics of how magazines are sold. They want to be compensated for taking the magazines, not just on sell-through."
Subscription tactics and abusive telemarketing has also hurt, he claimed during remarks at the 2003 Direct Media Mailer Conference & Co-op, held yesterday in Westchester, NY. [via MediaPost]