Movies have product placement. TV shows have product placement. And videos do too as marketers cut deals with record companies hoping to circumvent MTV’s stance which prohibits the practice. The game is to see just how far you can go before you set off the MTV alarm. To marketers benefit, MTV is now lightening up on their strict ban. But limitations do still exist. An article in this Sunday’s Boston Globe covers this increasing battle between record labels, marketers, and MTV.
