Rance Crain on Dumb Ideas and Stupid Ads

"Sometimes, when a group of people work on a creative project together, it becomes a little inbred," Phil (Dusenberry) told Bob (Garfieild). "Everybody sort of begins thinking alike. And that's fine, except that you sometimes lose your objectivity and you lose your focus. ... So we just went blindly along thinking we had this thing really nailed, and no one came and said, 'Wait a second; this stuff just isn't right.' That sometimes happens."

Yup, seems we just can't get it right sometimes. But those bad ads is what makes it so fun, right?

Read Rance rant over at Ad Age.
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by Steve Hall    Apr- 7-03   Click to Comment   
  

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