Rance Crain on Keeping it Familiar

At the recent AAAA meeting, we all heard about Bill Lamar SVP CMO of McDonald's talk about how the company is going to dramatically overhaul it's marketing. Ad Age's Rance Crain, supported by some Yankelovich research, questions this shift away from the comforting familiarity that people are looking for today.
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by Steve Hall    Apr-23-03   Click to Comment   
  

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