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Reader's Digest Cuts Circ From 11M to 10M

It must be nice to be able to cut your circ by a million and still have a circ of 10 million. Reader's Digest is doing just that to save on circulation costs. They are eliminating sweepstakes and subscriptin agents which have proven to have less than optimal renewal rates.
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Written by Steve Hall    Comments (0)     Apr-23-03  

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