Reality and Scripted Work for Cable

Love it or hate it, reality TV is here to stay. It's serves a purpose which is to deliver an audience for advertisers. Cable is finding, however, that given its fragmentation, there is room for plenty of scripted shows in the mix. Phychographically, everyone does not love nor watch reality television and smart network executives know this. And they are programming accordingly with a mix of modified reality programming and scripted dramas. [via MediaPost]
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by Steve Hall    Apr-18-03   Click to Comment   
  

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