Will Cable Take More Money From TV This Upfront?

In this week's MediaPost Point Counterpoint, the topic is whether or not cable will take a larger chunk of TV dollars in this years upfront. One side says broadcast's declining audience coupled with cable's increased level of targeting will shift money to cable. The other side thinks the networks are getting their act together and will still see the biggest piece of the pie.
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by Steve Hall    Apr-22-03   Click to Comment   
  

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