WPP Combines Direct Divisions

OgilvyOne and Mindshare Worldwide have merged under parent WPP's umbrella and will now be called mOne Worldwide.

"mOne Worldwide enables us to provide our clients with the same high-level new media thinking and execution they have come to expect, but with the resources of a much larger organization operating on a global scale," said CEO Nasreen Madhany. "With its well-established leadership in all markets around the world, we are looking to mOne to dominate and lead the industry in both innovation and results."

You go, mOne. [via MediaPost]
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