« Apr-03 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  | Jun-03 »

The Right Way to Deal With A Potential PR Problem

Unlike PUMA who just couldn't resist over-reacting to that little spew-spoof that ran around the web a while ago, the Subway sandwich chain knows who to deal with potentially bad public relations.

A cab driver was pulled over by police while trying to eat a Subway sandwich and fined. What does Subway do? Distance themselves from the whole event? No. They pay the guys fine ($135), give him free food, and feature him in an upcoming ad campaign. Glad to know there is some brilliance still in the ad business.
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by Steve Hall    May-30-03    




The Summer Reality Attack

If you don't like reality television you might as well turn off your set until Labor day because there will be no less than 20 new reality shows making their debut over the Summer months.

We'll have Fame, Dog Eat Dog, Second Chance: America's Most Talented Senior, Crime and Punishment, For Love or Money, American Junior, Meet My Folks, Last Comic Standing: The Search for the Funniest Person in America, Who Wants to Mary My Mom, The Restaurant, The Apprentice, Race to the Alter, Next Action Star, Average Joe, American Princess, Paradise Hotel, and many more.

Damn, I need to buy some good books!
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by Steve Hall    May-30-03    




New Point Roll Campaign Parodies Ad Age and AdWeek Editorial

Advertising is just so much fun, isn't it?

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by Steve Hall    May-30-03    




Cuddly Snuggle Icon Becomes Babe Magnet

Sex, sex, it's all about sex. Even for the the Snuggle fabric softener brand's iconic teddy bear. Rather than a little cutesy teddy bear, he has been made over and now hangs out with a different kind of teddy. Models wearing teddys. Sweet.

A new campaign unveiling the Snuggle teddy's new image will begin next Monday in television, radio, print, and outdoor. The campaign was created by Lowe & Partners Worldwide in New York. Read more about it in this New York Times article.

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by Steve Hall    May-30-03    




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Nike got LeBron James. Reebok Gets 3 1/2 Year Old Kid

Nike laid out $90,000,000 for LeBron James to be the sneaker companies mascot for who knows how long. Well, Reebok one upped that and got three and one half year old Mark Walker, budding basketball star.The cost? A college trust fund.

According to a USAToday article, Reebok found Walker in a video tape that his parents sent to the company. Reebok will feature Walker in an ad showing him sinking 18 shots in a row at his home. The ad will be part of a campaign asking, "Do You Have a Mark Walker in Your Family?" Consumers are asked to send in tapes of child sports stars and Reebok might turn it into a television special.

Read the USAToday article here. Check out the Mark Walker website here. And thanks to Adland for tipping this one.


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by Steve Hall    May-29-03    




Why Men Don't Ask Directions

Now you can wonder all you want about why guys never want to stop and ask directions but this spot will give you the definitive answer. It's not easy asking anybody anything these days without some fairly dire consequences occurring. This advertiser has the answer for all you "direction challenged" guys out there. Thanks to Viralmeister for this.

PC USERS: Right click on the link below and choose 'Save Target as...' to download the file.

MAC USERS: Click and hold down, then choose 'Download Link to Disk'

Directions


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by Steve Hall    May-29-03    




PETA Can't Use Survivor Babe in Ad Campaign

PETA had an aggrement to feature Jenna Morasca, the latest Survivor winner, in an upcoming anti-fur ad campaign. Apparently a deal with CBS and PETA was in place as long as PETA did not mention the word Survivor in the ad. However, at the last minute, CBS backed out saying her appearance in the ad would interfere with her contractual obligations to the network.

Morasca was to appear in a faux fur bikini in the "Wear Fake for the Animal's Sake" ad campaign. I guess they'll have to revert to their blood spattered fur approach of old.


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by Steve Hall    May-28-03    




A Plea to Creatives to Switch Careers

A nifty look at a designers efforts to escape the advertising business:

View the clip here.
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by Steve Hall    May-28-03    




The All Murdoch TV Channel

To fight against the potential further FCC loosening of consolidation rules in it's upcoming June 2 meeting, MoveOn.org and Common Cause have banded together to create a new campaign featuring Rupert Murdoch. The TV spots show Murdoch on all channels with the viewer clicking his remote in a vain effort to switch to a non-Murdoch channel.

The voiceover reads, "On June 2nd, the Republicans on the FCC plan to get rid of an important regulation so that Rupert Murdoch can buy more TV stations, radio stations and newspapers, giving him control over much of the news you hear. This monopoly is no game."

Murdoch's company, News Corp owns Fox TV, eight cable networks, 34 TV stations, newspapers, movies studios...and the list goes on.

The campaign does have a point. Every where you look, there is intense media consolidation. The benefit is supposed to be lower costs of operation and better cross-media deals for advertisers. Rather, it has produced a lack of individuality and a sameness across many media outlets. Competition is a good thing. There is less and less of that with this move towards mega-consolidation. [via AdWeek]


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by Steve Hall    May-28-03    




ApeChild Asks: Is Jewel the New Britney?

Wasn't Jewel this conservative, "don't stare at my big boobs" folk type singer? Now she's gone totally Britney! Like ApeChild says, she figured out that sex sells. Literally. Look at her video. It's filled with spoof logo's. At least this version is. And talk about transformation. Just look at that butt shot. I guess butts are the theme of the day today at Adrants...see the post below.

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by Steve Hall    May-28-03    




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