A new local magazine, called Audrey, and targeting Asian-American women has launched. Its first issue was March and it will publish 6 times a year. The magazine will have an initial print run of 10,000 and be distributed in the Los Angeles area. The magazine's name come from the publishers daughter.
Audrey is distributed in bookstores, record stores, beauty salons, beauty supply stores, supermarkets, cafes, professional offices, college campuses, newsstands. Audrey claims to be the only mainstream glossy magazine that is directed to this market. Audrey is backed by KoreAm Journal, an English-language monthly magazine that has documented the Korean American experience in the United States for 13 years.