Believe it or Not, This is an Ad

From Mack Simpson over at Adverb...via some other guy, we have this so called ad for this so called KFC something burger. It's a Japanese ad. Do the Japanese actually find this appetizing to look at? If looks like it was barfed up out of a mutant McDonald's kitchen.

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by Steve Hall    May-22-03    




NBC and CBS Execs Fight Over Who Has the Biggest...

In classic CEO chest beating fashion, two of the nation's top television executives are bitching about who has the biggest wad...of money, that is. First, we get Les Moonves of CBS claiming, "NBC grosses more [revenue] than we do, but we make more profit."

Well Mort Zucker over at NBC hears this and counters, "That was one of the more laughable claims of the year. Just because he says something doesn't mean it's true."

So who really is the biggest? Hoping to prevent a bitch-slapping spectacle, market research company, Kagan Media Worldwide gave the nod to Moonves stating CBS's expected gross profit would be $700 million and that NBC's would be "only" $670 million.

There you have it, boys. [via MediaWeek]
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by Steve Hall    May-22-03    




Reebok Goes After Top Highschool Athelete For Endoresement Deal

Reebok is chasing highschool basketball star LeBron James in hopes he will sign with the sneaker giant for a marketing deal. James is said to be the top NBA draft pick in next month's lottery.

Some say James has the potential to be the next Michael Jordan. And when the stakes are that high, marketers will do anything to get a piece of that. Of course, Reebok, is not alone in it's quest to sign James. Nike and Adidas are also in the running.

May the best sneaker company win. [via Boston Globe]
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by Steve Hall    May-22-03    




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