PETA's new pet peeve is Vogue editor Anna Wintour. Wintour has been the butt of many jabs and jokes lately. You can see them all over at Gawker. A staffer even wrote a book about her apparently, horrid, nature. Now PETA, the animal rights group, is going after her with a poster campaign claiming she extoles the virtues of fur in Vougue which is a no-no for PETA.
On June 2, the posters will be placed around New York City and handouts will be distributed outside Conde Naste headquarters with her direct telephone line and email address. Additionally, PETA will ask supporters to flood Vogue's phone lines on the ad closing date of an upcoming issues just to piss her off even more. [via New York Magazine]
More on PETA's dabblings into the advertising world.
The trouble with sex in advertising is the same as in life: it only lasts so long. That is the case with the Jenna Jameson ads for Pony sneakers.Seems the audience can only maintain a "heightened state of awareness" for the brand before...well, as I said, sex only lasts so long.
The sneaker manufacturer has decided the party is over and has hired Crispin Porter & Bogusky to re-launch it's brand sans Jameson. More on this at AdAge
With all my bitching here about the ad business, you'd think I hate it. I don't. I love it. It's just so much fun to call out the bad in an industry than the good. Well, this post is different and rare. This is a positive post. A glowing post. A celebration of my love for advertising.
At the recent Ad Age Best Awards which honors the top ads in 2002, Saturn won with their "sheet metal" spot. The spot is brilliant in it's simplicity. Almost every car spot you see shows the car. Not this one. This spot shows you just the people. The people going through their daily automotive routines yet without the car around them. It's beautifully shot. It's a joy to watch. Yes, it's an ad designed to build a brand and to sell you a car but it is done in a way that is so warm and so inviting. This is brand building at it's best. watch it. It's that good.
When you go see the Miramax film, The Green Hornet, in Summer 2005, what you will be watching is basically a two hour car commercial for the automotive manufacturer that ponies up $35 million for the right to star in the as yet, unwritten film. Because the movie has not yet been written, the automotive manufacturer that signs the deal is likely to have great influence over the story line and the usage of the vehicle in the movie. And do you think any car marketer is just going to let their car hang out in the background when they can write it's way into the foreground?
Done right, this could be the greatest achievement of advertainment in a long time. Done wrong, it will be an annoying two hour long car commercial filled with ubiquitous, obvious and annoying close ups of the vehicle. Whoever does this, please do it right. [via AdAge]
None of these spots seems all that exciting this week. One ad for Deramaxx arthritis medication follows the typical long from drug spot with the typical beauty shots. Then, there Annika playing with the big boys, mermaids swimming for Capital One, a Matrix style spot for Heineken, a dog driving a car for CarFax, that dude singing that My Generation song for Apple, and another dog in a spot for a newspaper groups. Hey, I guess it's dog week in ads. Check them all out at Ad Age.