The Right Way to Deal With A Potential PR Problem

Unlike PUMA who just couldn't resist over-reacting to that little spew-spoof that ran around the web a while ago, the Subway sandwich chain knows who to deal with potentially bad public relations.

A cab driver was pulled over by police while trying to eat a Subway sandwich and fined. What does Subway do? Distance themselves from the whole event? No. They pay the guys fine ($135), give him free food, and feature him in an upcoming ad campaign. Glad to know there is some brilliance still in the ad business.
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by Steve Hall    May-30-03    




The Summer Reality Attack

If you don't like reality television you might as well turn off your set until Labor day because there will be no less than 20 new reality shows making their debut over the Summer months.

We'll have Fame, Dog Eat Dog, Second Chance: America's Most Talented Senior, Crime and Punishment, For Love or Money, American Junior, Meet My Folks, Last Comic Standing: The Search for the Funniest Person in America, Who Wants to Mary My Mom, The Restaurant, The Apprentice, Race to the Alter, Next Action Star, Average Joe, American Princess, Paradise Hotel, and many more.

Damn, I need to buy some good books!
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by Steve Hall    May-30-03    




New Point Roll Campaign Parodies Ad Age and AdWeek Editorial

Advertising is just so much fun, isn't it?

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by Steve Hall    May-30-03    




Cuddly Snuggle Icon Becomes Babe Magnet

Sex, sex, it's all about sex. Even for the the Snuggle fabric softener brand's iconic teddy bear. Rather than a little cutesy teddy bear, he has been made over and now hangs out with a different kind of teddy. Models wearing teddys. Sweet.

A new campaign unveiling the Snuggle teddy's new image will begin next Monday in television, radio, print, and outdoor. The campaign was created by Lowe & Partners Worldwide in New York. Read more about it in this New York Times article.

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by Steve Hall    May-30-03    




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