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Arianna Huffington's New Detroit Project Ad Campaign

Last week Arianna Huffington's Detroit Project launched the next chapter in it's campaign to challenge Detroit to deliver more fuel-efficient cars and SUV's. You may recall the prior campaign that made owning an SUV analagous to supporting terrorism.

This campaign features a David Duchovny voiceover while an tarp-covered SUV races across the dessert. Duchovny introduces this ficticious vehicle that can "take America to work in the morning without sending it to war in the afternoon. It gets 40 miles to the gallon, with thousands of dollars saved at the pump. The only problem is, Detroit won't build it."

Detroit Project co-founder Huffington says, "If today's vehicles averaged 40 mpg, we would save more oil than we import each year from the Persian Gulf. We have the technology to start fixing the problem, but the Big Three in Detroit and their friends in Congress and the White House are blocking the road."

The television ads will air in markets across the country, including Detroit, Washington, New York, Los Angeles, San Francisco, San Jose, Philadelphia, and Tampa-St. Petersburg. A print version is appearing in USA Today on May 7. The spots were directed by Scott Burns, co-creator of the 'Got Milk?' campaign. Read the press release for more. Click the picture to view the spot.
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by Steve Hall    May-12-03    




Reality TV Gets Boost From Fortune Cookies

As if there were not enough reality shows out there already, now comes a campaign designed to solicit even more ideas for the genre. In an ad campaign that will reach 25% of all Chinese restaurants, messages will be implanted inside fortune cookies for a "Hollywood Pitch and Win" promotion allowing people to submit reality series ideas to real Hollywood producers.

The campaign is run by Buzzmarketing who, in November, launched it's fortune cookie advertising service.
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by Steve Hall    May-12-03    




GM's New 'Sleep On It' Campaign

Mentioned earlier, GM has launched an ad campaign for their new overnight "test drive". This campaign incorporates a musical bed featuring Meatloaf's "Paradise By The Dashboard Light". Also from this week's Ad Age TV Spot of the Week, we have antlers being jammed into a mail slot, pointless use of a Corvette, Samsung and Powerade in the Matrix, and an ad about how deodorant really works.
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by Steve Hall    May-12-03    




Hick Reality Show Star Faces Felony Charge For Heroin

Oh, the big city life. Or, in this case, life in the Ozarks. As you may have heard, Fox is about to air yet another reality series. This one, entitled, "The Simple Life" stars Hilton heiress Paris Hilton and friend, Nicole Richie, daughter of Lionel Richie. (Any one heard from him lately?)

The show's premise places two celebutantes on an Arkansas farm for six weeks, removing them from their cushy New York city lifestyle. The show follows Hilton and Richie as they do farm chores, pump gas, and sling sandwiches at the Lakeside Foodmart.

According to The Smoking Gun, just a few days before Richie departed for Altus, Arkansas to film the show, she was charged with possesion of heroin and a driving misdemeanor. Read all the details here.

And if you just plain want to know more about celebutante life, check out New York gossip blog, Gawker. It's Celebutante Central.
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by Steve Hall    May-12-03    




The Smoking Gun Comes to Television

The site that has all the dirt on everybody before everyone else does is coming to TV. The Smoking Gun prides itself on it's ability to scour government and law enforcement documents via Freedom of Information requests to bring you confidential and quirky items on celebrities, politicians, and the just plain odd ball human being.

Bought by Court TV in December of 2000, The Smoking Gun will appear on that cable channel and be hosted by Mo Rocca, political correspondent for Comedy Central's "The Daily Show with Jon Stewart". Rocca also appears on NBC's "Today" show as well as CNN and Fox News Channel.

Two premiere episodes debut back to back on Court TV Wednesday, August 20 at 8P. Get your snark and dirt on TV now.
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by Steve Hall    May-12-03    




Why Condoms Are a Good Thing

For all you single guys out there that don't want to be tied down with a kid, watch this commercial. This really does happen. Do you want it to happen to you? No? Then strap on the latex. It's already happened (not as dramatically) to me so I can just laugh at all you guys who are destined to go through this sooner or later.

Courtesy of ApeChild.
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by Steve Hall    May-11-03    




New Asian-American Magazine Launches

A new local magazine, called Audrey, and targeting Asian-American women has launched. Its first issue was March and it will publish 6 times a year. The magazine will have an initial print run of 10,000 and be distributed in the Los Angeles area. The magazine's name come from the publishers daughter.

Audrey is distributed in bookstores, record stores, beauty salons, beauty supply stores, supermarkets, cafes, professional offices, college campuses, newsstands. Audrey claims to be the only mainstream glossy magazine that is directed to this market. Audrey is backed by KoreAm Journal, an English-language monthly magazine that has documented the Korean American experience in the United States for 13 years.


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by Steve Hall    May-10-03    




Britney Spears Does Japanese Tea Commercials

I have no idea if these hot little dance ads are new or not but maybe this is what she has been doing during her year of down time. There are two ads here showing off all her glorious hotness. This is what Britney does so well. And it's actually advertising related as opposed to my other excuse for advertising realted Britney post below.

Courtest of Apechild. Click the image to view the ads.

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by Steve Hall    May- 9-03    




Jeff Probst On Survivor Amazon's Success

"I'd say [the original] is probably always going to be my favorite, because it's like a first girlfriend; it never gets better. But between Australia and the Amazon -- they're both really good."

"When you get to a final five that includes Rob -- probably the smartest guy to ever play the game -- and Heidi and Jenna -- definitely one of the most memorable couples to play 'Survivor' -- along with a guy everybody thinks is nuts, and to balance it out, a school principal [Butch] who won't look at the naked girls, you've got a great fivesome," Probst says. [via Zap2It]
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by Steve Hall    May- 9-03    




Ford Introduces a New Logo

On June 17, Ford will unveil it's new logo, first on the headquarters in Dearborn Michigan, then all around the world, on all new vehicles, and in all new advertising. The oval shape will be retained but the lighting and shadow effect will change.

�The oval is a memorable visual symbol that conjures up great images of the storied experiences people have had with their Ford vehicles,� said Jan Valentic, vice president for global marketing. �Almost every one around the world has been touched by the oval: owning a great car, riding in a friend's, singing about our great nameplate or seeing Ford vehicles on the silver screen. Ford, the oval, is a thread in the fabric of our culture.�
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by Steve Hall    May- 9-03    




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