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It Seems Cinema Advertising is OK With Movie Patrons

A new study out by Arbitron entitled, "The Arbitron Cinema Study", found U.S. audiences claim pre-movie advertising is more interesting than TV and more acceptable than Internet advertising. Also, 86% recall seeing ads prior to a movie.

"Worldwide, nearly a billion dollars is spent in cinema advertising, little of it in the U.S.," Pierre Bouvard, president, New Ventures, Arbitron Inc., said in a statement. "Our research indicates cinema audiences are open to advertising, and represent a large and highly attractive target audience for advertisers. The U.S. cinema advertising market is poised for growth." Yea, and I just can't wait to wait even LONGER for a movie to start!

Additional survey findings:


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Written by Steve Hall    Comments (0)     May-14-03  

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