Market Research Anthropology Style

Peter over at PeterThink just has a great customer experience at a new McDonald's in his neighborhood. Everything from the menu to the cleanliness to the salespersons' voice to the wait time was refreshingly excellent. After having such a great experience, Peter thought of an intriguing research methodology that McDonald's managers might employ to gain competitive advantage:

"Oh, and if I were the manager at this McDonalds I'd consider some retail anthropology. Done some gloves and pick carefully through the drive up trash can to see what I might learn about my customers. I'd probably find some bags from competing restaurants. Examining the receipts in these bags would indicate what my customers are ordering at the competition."
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by Steve Hall    May-13-03   Click to Comment   
  

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