Nestle Launches New Ad Campaign

Nestle is launching a new ad campaign to introduce a line of Nestle Toll House Candy Bars. Yum! J. Walter Thompson in Chicago will handle.

The campaign will consist of television, cable and direct marketing. The spend is $22 million and the campaign is set to start September 29.

I can't imagine they will be but I hope they do taste as good as the cookies.

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