New Study Shows Magazine's Strength For Automotive Advertisers

A study commissioned by the Magazine Publishers of America and conducted by The Hudson River Group. While the study reveled television to more efficient than magazines, it also reached the saturation point much quicker leading to the conclusion that some media dollars might see a better return if shifted into magazines. Read the press release here and topline study results here (pdf).
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by Steve Hall    May-13-03   Click to Comment   
  

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