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Proof That Advertising Has a Serious (Sort of) Purpose

Advertising has been used to promote some pretty strange stuff. A Chinese business man has now placed ads for a "perfect virginla bride" . This Shanghai based rich business guy spent about $100K on the campaign and has received 5,000 responses. $20 cost per "lead". Is that good?

This is really personal advertising taken to the extreme. I wonder how a campaign like this would be received here in the states. Some politically correct right wing-nut would surely have something to say about it. I say if you have the money, go for it. [via Annanova]
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Written by Steve Hall    Comments (0)     May- 5-03  

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