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Reality TV Gets Boost From Fortune Cookies

As if there were not enough reality shows out there already, now comes a campaign designed to solicit even more ideas for the genre. In an ad campaign that will reach 25% of all Chinese restaurants, messages will be implanted inside fortune cookies for a "Hollywood Pitch and Win" promotion allowing people to submit reality series ideas to real Hollywood producers.

The campaign is run by Buzzmarketing who, in November, launched it's fortune cookie advertising service.
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Written by Steve Hall    Comments (0)     May-12-03  
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