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The Right Way to Deal With A Potential PR Problem

Unlike PUMA who just couldn't resist over-reacting to that little spew-spoof that ran around the web a while ago, the Subway sandwich chain knows who to deal with potentially bad public relations.

A cab driver was pulled over by police while trying to eat a Subway sandwich and fined. What does Subway do? Distance themselves from the whole event? No. They pay the guys fine ($135), give him free food, and feature him in an upcoming ad campaign. Glad to know there is some brilliance still in the ad business.
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Written by Steve Hall    Comments (0)     May-30-03  

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