The Trouble With Sex in Advertising

The trouble with sex in advertising is the same as in life: it only lasts so long. That is the case with the Jenna Jameson ads for Pony sneakers.Seems the audience can only maintain a "heightened state of awareness" for the brand before...well, as I said, sex only lasts so long.

The sneaker manufacturer has decided the party is over and has hired Crispin Porter & Bogusky to re-launch it's brand sans Jameson. More on this at AdAge

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by Steve Hall    May-26-03   Click to Comment   
  

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