Soft Target Advertising

Rod Harris, president and CEO of TruckAds, coins the term "Soft Target Advertising". Briefly, he describes this as a form on non-invasive advertising. Those targeted are not forced to view the ad. It is just there for them to se if they choose to see it. A sort of polite advertising if you will. If there is such a thing.

Most forms of out of home advertising would fall into this category. Of course, being the president of TruckAds, truckside advertising is, of course the best form of "soft target advertising" :-)
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by Steve Hall    Jun-12-03    




The Ten Lowest Moments in Advertising

AdWeek takes a look back over the past decade at the ten most tasteless, offensive, and humorless ads. Who's tops on the list? Calvin Klein for its 1995 spot that featured pre-tens in underwear that bordered on kiddy porn. Other companies making the list include Nike, Kenneth Cole, Benetton, Midas, Toyota, and Sony. Check it out here.
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by Steve Hall    Jun-12-03    




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