Here's what's got the ad community buzzing this week at Cannes. The spots that are being discussed as favorites are Honda's Cog, Saturn's Sheet Metal, Peugot's Sculptor, MTV's Baby, John Smith's Babies, and Ikea's Lamp.
My favorite is Honda's Cog but that MTV Baby spot is damn funny! And are those really that big or is it just that the baby is so small?
Here's another one. This time a spoof is made on an energy company called Powergen. Someone designs a logo that looks strikingly similar to ATT and adds Italia the the name of the company.
So what do you get when you put that together for a URL? www.powergenitalia.com. No, it's not real. No, the domain does not work anymore. No, the company did not have anything to do with it. In fact, they are not even an Italian company. Read all about it here.
For now, Spike Lee wins the battle to stop TNN from using the word Spike for their newly launched network. I think it's stupid. How many people really think of Spike Lee when they here the word spike?
"I spiked the punch". "There was a spike in traffic to that website". "I just spiked that shot". "I just nailed that spike into the ground". Do you think of Spike Lee when you hear those phrases? No likely. SO why would you think of Spike Lee when you see Spike TV on TV?
Don't get me wrong, he is/was a great film maker and he is a well known name. I'm no lawyer but this just sounds dumb.